Ad format catalog
114 digital ad formats used around the world. 27 formats are ready on IMV Ads — watch the live demo and create one right away.
Principles of light, safe, clear and non-invasive ads; Chrome blocks annoying formats.
XML standard for delivering a video ad to a player: video file, tracking pixels, click link.
The new standard for safely rendering an interactive layer over video (successor to VPAID).
API for expand, close and viewability commands of HTML ads inside apps.
A unified standard for measuring viewability and fraud.
Standard for passing the parts of a native ad (headline, image, icon, CTA) as JSON.
Legacy JS standard for interactive video ads. Officially deprecated, replaced by SIMID + OMID.
XML that defines where ad breaks (pre/mid/post) go in long-form video.