Ad format catalog
114 digital ad formats used around the world. 27 formats are ready on IMV Ads — watch the live demo and create one right away.
The best-selling banner size. Placed beside or inside an article; works on mobile and desktop.
Long horizontal banner at the top of the page, below the header.
Large vertical banner in the sidebar with high viewability.
Large full-width banner at the top of the page. A premium placement.
Narrow, tall banner in the sidebar.
The smallest standard banner on mobile sites and in apps.
A double-height version of 320×50 with more room for the message.
Wider version of the leaderboard — a full-width top strip.
Slightly larger than 300×250, used inside articles.
Very tall side banner (IAB New Ad Portfolio). Good for multi-frame storytelling.
Square banners, found on older sites and in widgets.
An old classic banner size, still found on some local sites.
Interactive 970×250 billboard: can include video, a gallery and interactive elements.
Tall 300×1050 interactive banner — sequential story, video, interactive sections.
An object that flies/moves freely over the page (e.g. a car drives across, then disappears).
A full-screen ad shown between page transitions; closed with a 'Continue to site' button.
A large interactive panel (video, animation, gallery) that opens in the middle of the page over a dimmed background.
Full-screen ad on mobile web/in-app, usually between page transitions or game levels.
A banner stuck to the bottom of the page. Slides in after a delay and has a close button.
A banner fixed to the bottom or top of the mobile screen (Google Auto ads 'anchor').
A top strip banner stays at the top of the screen while scrolling.
A small video window in the corner that stays visible while scrolling.
The site background is replaced with the brand's artwork; clicking the margins opens the ad. Very common on Azerbaijani news sites.
A 'window' in the middle of a mobile article: as the user scrolls, a full-screen image/video behind it is revealed.
A rotating 3D cube with a separate message on each face; rotates on touch/swipe.
'Scratch' with a finger to reveal an offer or promo code underneath.
Upload images, logo, headlines and descriptions — Google assembles all sizes automatically.
A 300×600 window over a long 300×3000 strip — the user scrolls through 5 sections.
A small strip at the bottom (970×90); on click a full-screen panel slides in.
The banner grows on hover or click (e.g. 300×250 → 600×250), then collapses back.
A 'peeling page' in the top corner of the page; on hover it unfolds into a large ad.
Several product cards inside one banner, navigated with arrows or swipe.
Shows a live countdown until a sale, concert or campaign ends.
A 300×600/160×600 sidebar banner stays on screen as the page scrolls.
On wide screens, fixed vertical banners on both sides of the content (Google Auto ads 'side rails').
Banner layers move at different speeds while scrolling (depth effect).
A responsive banner automatically placed between the paragraphs of an article.
Video that autoplays muted in a standard IAB banner slot (300×250, 300×600, 970×250).
A text + image ad in a banner slot, styled with the site's fonts and colours (like Google Responsive Display).
A card gallery swiped left and right with a finger.
Mobile Rising Star: a vertically scrolling strip inside the banner.
Pulling up the bottom strip opens a full-screen ad.
Principles of light, safe, clear and non-invasive ads; Chrome blocks annoying formats.
An HTML5 animated banner in a ZIP; clickTag is required.
Ready-made templates in Google Ad Manager: interscroller, flying carpet, native styles, out-of-page.
IAB 2017 portfolio: a responsive banner that adapts to an aspect ratio (e.g. 1:1, 2:1, 6:1, 1:6) rather than fixed pixels.
When the top banner expands it pushes the site content down instead of covering it.
On click the site content slides left and a large ad panel opens on the right.
Price, image and discount are pulled automatically from a product feed (XML/CSV), so the banner updates itself.
The message changes by weather, time, city or match result (e.g. umbrella ads when it rains).
A small game inside the banner: scratch card, spin the wheel, quiz, poll.
For one day all ad placements on the homepage (skin + billboard + MPU) are given to one brand.
All ad placements on the same page simultaneously show one brand's synchronised creatives.
IAB mobile Rising Star: a full-screen interactive page that adapts to the screen size.
A semi-transparent strip banner appears over the bottom of an article image.
Keywords in the text become links; on hover a small ad box opens.
An ad shown in the video player before, during or after the main video (via VAST).
Skippable: a 'Skip' button after 5 s. Non-skippable: must be watched in full (≤15–20 s).
A small banner at the bottom of the player while the video plays (the video doesn't stop).
A synchronised banner shown next to the player at the same time as the video ad.
A video that opens inside an article on a site with no video player. Opens when in view and starts muted.
A 6-second non-skippable short video — built for recall.
Clickable product cards, choice buttons or a form on top of the video.
9:16 full-screen mobile video — a format moving from social networks to websites.
An ad that looks like the site's own cards in the news feed: image + headline + 'Sponsored' label.
Ad cards in a 'You may also like' block below the article (Taboola/Outbrain style).
An in-app banner that expands to full screen on tap (via the MRAID API).
Shaking or tilting the phone triggers an animation.
XML standard for delivering a video ad to a player: video file, tracking pixels, click link.
The new standard for safely rendering an interactive layer over video (successor to VPAID).
API for expand, close and viewability commands of HTML ads inside apps.
A unified standard for measuring viewability and fraud.
Standard for passing the parts of a native ad (headline, image, icon, CTA) as JSON.
The user voluntarily watches a video to the end and gets a reward in return (in-game bonus, unlocked content).
An ad shown like a loading screen when the app opens or returns from the background.
Legacy format that opens a new browser window/tab. Blocked by browsers and banned by the Better Ads Standards.
An article written for a brand and published on the site with an 'Ad/PR' label.
A 15–30 second playable demo of an app/game (usually for games).
An in-app banner whose height is chosen automatically to fit the screen width.
A branded camera mask or virtual try-on (Snapchat, Instagram, TikTok effects).
Legacy JS standard for interactive video ads. Officially deprecated, replaced by SIMID + OMID.
XML that defines where ad breaks (pre/mid/post) go in long-form video.
Non-skippable video ads on Smart TV and streaming services (YouTube TV app, Netflix, local IPTV).
A static/semi-transparent ad shown on screen when the viewer pauses the video.
The TV programme shrinks and an ad is shown in an 'L'-shaped area around the edge of the screen.
A large banner in the Smart TV menu (Samsung, LG, Roku).
A QR code in the TV ad; the viewer scans it with their phone to visit the site.
Audio ads in Spotify, podcasts and online radio, sometimes with a companion banner.
Roadside LED screens and shopping-mall screens — static or video rotated in a slot system.
Vertical screens in the metro, at bus stops and in lifts.
Automated buying of street screens via a DSP (DV360, The Trade Desk), by hour or weather conditions.
A 3D illusion video on a corner LED screen where objects seem to 'come out of the screen'.
A YouTube video ad that can be skipped after 5 s.
15–20 s non-skippable and 6 s bumper ads.
Thumbnail + title in search results and recommendations; the video opens on click.
Vertical full-screen video in the Shorts feed.
A 24-hour premium video placement at the top of the YouTube homepage.
Image, carousel and video ads in YouTube, Gmail and Discover feeds.
One campaign that automatically advertises across all Google channels (Search, Display, YouTube, Maps, Gmail).
Expandable, lightbox and video rich media banners built with Google Web Designer + Studio (for DV360/CM360).
An ad that looks like an email in the Gmail 'Promotions' tab (now part of Demand Gen).
Image or video post ads in the Facebook and Instagram feeds.
Full-screen vertical image/video; the top and bottom 14% are kept empty as a safe zone.
2–10 cards, each with its own image/video and link.
A main video/image with products below; on click a full-screen mini-site opens inside Meta.
A form inside the ad — users submit their contact details without leaving for a website.
An ad that looks like a regular TikTok video in the 'For You' feed.
Boosting an existing organic video from the brand or a creator as an ad.
Full-screen video with sound shown first when the app opens (premium, reserved).
A branded AR effect or a campaign where users shoot their own videos.
Full-screen video between stories, plus AR lenses.
Image, video and document (PDF) ads in the B2B feed, plus InMail message ads.
Image, video and carousel post ads in the feed.
Sponsored text (+ media) messages in large public channels. Telegram is very popular in Azerbaijan.