Ad format catalog

A full-screen ad shown between page transitions; closed with a 'Continue to site' button.

A large interactive panel (video, animation, gallery) that opens in the middle of the page over a dimmed background.

Full-screen ad on mobile web/in-app, usually between page transitions or game levels.

The user voluntarily watches a video to the end and gets a reward in return (in-game bonus, unlocked content).

An ad shown like a loading screen when the app opens or returns from the background.

Legacy format that opens a new browser window/tab. Blocked by browsers and banned by the Better Ads Standards.