Ad format catalog
114 digital ad formats used around the world. 27 formats are ready on IMV Ads — watch the live demo and create one right away.
The best-selling banner size. Placed beside or inside an article; works on mobile and desktop.
Long horizontal banner at the top of the page, below the header.
Large vertical banner in the sidebar with high viewability.
Large full-width banner at the top of the page. A premium placement.
Narrow, tall banner in the sidebar.
The smallest standard banner on mobile sites and in apps.
A double-height version of 320×50 with more room for the message.
Wider version of the leaderboard — a full-width top strip.
Slightly larger than 300×250, used inside articles.
Very tall side banner (IAB New Ad Portfolio). Good for multi-frame storytelling.
Square banners, found on older sites and in widgets.
An old classic banner size, still found on some local sites.
IAB 2017 portfolio: a responsive banner that adapts to an aspect ratio (e.g. 1:1, 2:1, 6:1, 1:6) rather than fixed pixels.